http://www.bedigital.mx/ asd

Banamex

  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI
  • Banamex, La mascota del TRI

Banamex

"WE HELPED BUILDING THE PLATFORM THAT CREATED 'KIN', THE OFFICIAL NATIONAL TEAM MASCOT".

Banamex, as one of the main sponsors of the National Team, was looking for a distinctive attribute in order to stand out among its competitors.

The idea: To create the official mascot of the TRI and to make it alive through the participation of all the Mexican fans.

How would we achieve that?
The fans would participate in the creation of the official mascot through a web application. Users could upload from their desktop their own sketches and designs or they could create a mascot through sets of pre-designed elements.

Along with La Agencia Viva! which was responsible for the project, the interface that gave life to Kin, the new mascot of the TRI, was created.

Likewise, we developed the display campaign that reinforced the whole initiative, helping to achieve the creation of more than 25 thousand mascots and reached more than 20 thousand registered users to the application.

  • Digital Concept
  • Web Design
  • Animation
  • Interface Design